

Dream Insight is a leading luxury hospitality consultancy that specialises in delivering strategic insights and solutions tailored to the high-end sector. We provide launch and turnaround advice using sharp commercial strategies, with a focus on brand positioning, and sales & marketing optimisation to achieve sustainable growth
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We offer services that include full transformational brand development to individual functional assignments such as:
- Brand Positioning & Identity
- Pricing
- Revenue management
- Distribution
- Organisational structure
- Culture
- Customer service
- Sales & Marketing Optimisation


We tailor our advice and services to deliver exceptional commercial outcomes and together we empower business leaders, investors, companies and stakeholders to achieve greater success in the competitive hospitality landscape
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RELEVANCE
Specialist knowledge of luxury hotels and private estates: Expertise in sales, marketing, brand positioning, distribution and pricing
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COLLABORATION
We work as an internal team member creating a strong bond with our clients
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SOLUTIONS
Practical, trustworthy, hands-on and results-focused with accountability via agreed performance metrics
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David Tobin is a distinguished marketing and luxury travel expert with over 25 years of experience shaping global brands and creating high-impact positioning strategies. His career spans leadership roles at ITV, Saatchi & Saatchi, and Carat, where he worked with some of the world’s most prestigious clients. Prior to founding Dream Escape, he served as a Board Director at the global communications powerhouse MediaCom, overseeing accounts with annual billings exceeding £1 billion, including Audi UK and The Scottish Executive.
A recognized authority in the luxury travel space, David has been named a Condé Nast Top Travel Specialist, a Travel + Leisure A-List Travel Agent, and was honoured with the prestigious MVP Excellence Award from Brownell Travel—one of the industry’s most exclusive accolades. These distinctions underscore his deep expertise in curating exceptional experiences and elevating luxury brands on a global scale.
With an acute understanding of affluent traveller behaviours and evolving luxury trends, David is passionate about crafting compelling brand narratives that resonate with discerning audiences. His insights into experiential luxury and destination storytelling make him an invaluable partner for hotels and resorts seeking to differentiate themselves in Asia’s competitive hospitality landscape.
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Diana Banks is a dynamic brand strategist and commercial leader with over 35 years of experience shaping the global hospitality landscape. Renowned for her ability to craft compelling brand narratives and drive strategic positioning, she has been instrumental in the successful launches and reinventions of some of the world’s most iconic luxury hotels and resorts, including Raffles Hotels & Resorts, Mandarin Oriental Hotel Group, and Langham Hotels International.
Having held executive leadership roles across Europe, Asia, and the Middle East, Diana brings a global perspective to brand differentiation in an era where excellence is the baseline. Her expertise lies in transforming hospitality concepts into distinctive, high-impact experiences that captivate guests and elevate market presence.
Currently a sought-after hospitality consultant, Diana advises leading hotel groups on strategic brand positioning, sales, and marketing innovation. She also serves as a Trustee for The Royal Foundation of St. Katharine’s and has held a non-executive board position for Elite Hotels.
In an industry where standing out is paramount, Diana’s insights provide a masterclass in leveraging brand storytelling, guest engagement, and commercial acumen to create hotels that don’t just compete—but lead.
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A seasoned luxury travel marketing expert, Sue Morris brings over 25 years of experience in crafting compelling brand stories and driving high-impact campaigns. From leading destination marketing at Tourism Ireland to shaping bespoke travel experiences as Associate Director at Dream Escape, Sue has a proven track record of elevating brands in the high-net-worth travel sector.
As a Partner at Dream Insight, she specialises in refining marketing strategies, brand positioning, and digital experiences to captivate discerning travellers. With a sharp eye for detail and a results-driven approach, Sue is a trusted strategist for luxury resorts looking to stand out in Asia’s competitive hospitality landscape.
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